We embarked on an exhilarating journey with everyone’s favourite bandicoot, unleashing him from the confines of the screen through our innovative gamified world AR Instagram filter, crafted in collaboration with King games to promote Crash’s latest mobile adventure, Crash on the Run.

In this immersive experience, users become active participants, tapping the screen to manoeuvre Crash from side to side across their physical desktop, collecting wumpas and avoiding obstacles.

Our goal was to captivate users and immerse them in a world where the boundaries between reality and virtuality blur. By gamifying the AR experience, we not only engage users but also empower them to interact with their surroundings in new and exciting ways.

Through this dynamic AR Instagram filter, Crash Bandicoot bursts forth from the screen, inviting users to embark on a thrilling escapade like never before. It's more than just a game—it's an immersive journey that brings joy and excitement to fans of Crash and gamers alike