Working together with the team at Warner Bros, our aim was to position Wonka as the top movie choice for the 2024 Christmas season, capturing audience attention and driving anticipation for the release.

We devised an innovative AR ad experience for Instagram and Facebook which immersed users in the enchanting world of Wonka, offering a randomized and unique outcome with each interaction. This strategy encouraged repeat usage, ensuring users enjoyed a fresh experience every time while also generating unique and shareable content.

Additionally, for the organic filter, we developed a distinctive concept—an interactive advent calendar. Revealing a different character daily throughout December, this approach not only fostered daily engagement but also built excitement leading up to the movie's release.

KPIs: Our key performance indicators included generating awareness of the Wonka movie, fostering brand engagement, encouraging shareability of the AR experience, and establishing a strong connection between the Wonka brand and the Christmas season.

Through this multifaceted approach, we aimed to create a memorable and immersive experience that resonated with audiences and positioned Wonka as an integral part of the festive season.