We developed this world tracked AR experience for Instagram and TikTok to amplify awareness, excitement, and engagement across social platforms for the unveiling of OKX's shirt sleeve sponsorship on the 2023/2024 Man City football kit.

This initiative was part of a broader social campaign, complemented by a short film and various social media posts. Collaborating closely with campaign partners, we optimized assets like the stadium model, 360 panoramic renders, and creatively enhanced player illustrations.

The user embarks on a journey, starting with a bird's-eye view of a futuristic sports stadium before being seamlessly transported inside. There, they are able to look around and see a full 360 degree view of the stadium interior and also encounter key players from the Man City football team proudly sporting the new kit. Tapping the screen will then reveal each player’s futuristic ‘Punk’d’ alter egos.

Key performance indicators (KPIs) for this campaign include driving awareness, enhancing engagement, and encouraging user-generated content (UGC).