We created 4 shoppable Snap Lenses for Jacamo and LADBible where users were able to virtually try on a number of garments and footwear before then purchasing the product directly from within the Lens itself.

The Lens was then taken on location to Box Park in Shoreditch where members of the public could test out the virtual try-on experience via a full size magic mirror screen supplied and installed by our technology partner Voodoo Immersive.

The LadBible team also produced a wider editorial documenting the public response to the box park Magic Mirror activation which can be found here.

The campaign was hugely successful, winning Gold at the Campaign Media Awards 2023, as well as providing a tangible return on investment to the client via product sales directly from the Lens.