In collaboration with our friends at Morphy Vision, we created this chilling AR ads campaign for Universal Pictures and the cinematic release of Five Nights At Freddy’s, the film adaptation of the cult classic survival horror game.

We managed the entire project from the initial pitch concept right through to platform deployment and ad production.

Objectives: Drive click-throughs to the FNAF microsite where user can book show- times/purchase tickets. Generate UGC and repeat usage.

Approach: We devised an experience which let fans of the franchise receive a jump scare from one of their favourite FNAF characters. The experience is randomised so the final character to provide the jump scare changes each time, encouraging repeat usage and dwell time. 

KPI’s: Drive ticket purchases, generate awareness, brand engagement, shareability,