Our team created this wall busting AR ads campaign for Doritos UK featuring their 3 animal headed characters, The Nibbler, The Chopper and The Licker.

We managed the entire project from the initial pitch concept right through to platform deployment and ad production.

The campaign was a hugely successful and was even featured live on stage at Meta Connect 2023.

Objective: Putting the creative potential of the campaign characters in AR into the hands of the audience to create engaging UGC.

Key Messaging: Using the characters and their visually spectacular AR emergence in real-life situations for the overpowering allure of Doritos to amplify  the  irresistibility message.

‘Meta AR proved to deliver a strong Avg instance experience VT of 15s, ads also performed well alongside BAU ads. Based on the performance AR is a good format for delivering playfulness and engagement.’

Diana Jaleru, Project manager, Pepsico

Meta also interviewed Wakefield:XR directors Marc and Ross Wakefield about the project for their ‘Behind the Build’ video series which can be found here