Working closely with the product team at Defacto, a leading international clothing brand headquartered in Turkey, our collaboration led to the creation of an innovative AR experience.

By scanning a QR code on the garment's sleeve and the printed graffiti-style pattern, users can seamlessly activate this immersive technology.

This collection, a joint venture between Defacto and the beloved Turkish cult comic strip figure Firat, not only showcases the new line of Firat NFTs but also pays homage to the crypto/web 3 community.

At its core, the experience conveys the empowering message 'WAGMI' (we're all gonna make it).

Objective: Drive awareness to the Firat x Defacto ‘Wagmi’ clothing collaboration: An eye catching, thumb stopping AR activated ‘Phygital’ hoodie. 

Key Messaging: Position Defacto as a forward thinking clothing retailer via a high fidelity AR effect. Drive awareness of the Wagmi x Firat clothing rage & Defacto’s affinity to the NFT / Crypto scene.

KPI’s:Brand lift - Awareness, Recall, Association, Engagement, UGC