Working in collaboration with The Pharm and Boots UK, we embarked on an innovative project to augment the "perfectly imperfect summer" campaign through the creation of an engaging AR ads effect and promotional video. With the primary objective of boosting click-through rates and driving sales of summer essentials, our strategy centered around delivering Boots' key message: that they offer everything needed for an ideal yet authentic summer experience.

To measure the effectiveness of our campaign, we established key performance indicators (KPIs) including outbound clicks, awareness, brand lift, recall, engagement, and dwell time. These metrics allowed us to track the campaign's impact on both consumer behavior and brand perception.

Users were immersed in an interactive experience, presented with three distinct summer shopping missions to choose from. Upon selection, they were seamlessly transported to various locations around the Lido, a prominent setting featured in Boots' summer TVC. Here, users embarked on a virtual quest to locate and explore products tailored to their unique vision of a "perfectly imperfect summer."

By integrating AR technology into the campaign, we aimed to captivate audiences with immersive storytelling while simultaneously driving them to explore and purchase Boots' summer essentials. Through this experiential approach, we sought to deepen consumer engagement, foster brand loyalty, and ultimately achieve our goal of increasing both click-through rates and sales conversions.

As a result of our collaboration, we not only met but exceeded our KPIs, demonstrating the effectiveness of leveraging AR technology to enhance promotional campaigns and create memorable brand experiences for consumers.